Tuesday, September 28, 2010

[C613.Ebook] Get Free Ebook The Art of Application Performance Testing: Help for Programmers and Quality Assurance, by Ian Molyneaux

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The Art of Application Performance Testing: Help for Programmers and Quality Assurance, by Ian Molyneaux

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The Art of Application Performance Testing: Help for Programmers and Quality Assurance, by Ian Molyneaux

This practical book provides a step-by-step approach to testing mission-critical applications for scalability and performance before they're deployed -- a vital topic to which other books devote one chapter, if that.

Businesses today live and die by network applications and web services. Because of the increasing complexity of these programs, and the pressure to deploy them quickly, many professionals don't take the time to ensure that they'll perform well and scale effectively. The Art of Application Performance Testing explains the complete life cycle of the testing process, and demonstrates best practices to help you plan, gain approval for, coordinate, and conduct performance tests on your applications. With this book, you'll learn to:

  • Set realistic performance testing goals
  • Implement an effective application performance testing strategy
  • Interpret performance test results
  • Cope with different application technologies and architectures
  • Use automated performance testing tools
  • Test traditional local applications, web-based applications, and web services (SOAs)
  • Recognize and resolves issues that are often overlooked in performance tests

Written by a consultant with 30 years of experience in the IT industry and over 12 years experience with performance testing, this easy-to-read book is illustrated with real-world examples and packed with practical advice. The Art of Application Performance Testing thoroughly explains the pitfalls of an inadequate testing strategy and offers you a robust, structured approach for ensuring that your applications perform well and scale effectively when the need arises.

"Ian has maintained a vendor-agnostic methodology beautifully in this material. The metrics and graphs, along with background information provided in his case studies, eloquently convey to the reader, 'Methodology above all, tools at your discretion...' Ian's expertise shines through throughout the entire reading experience." -- Matt St. Onge, Enterprise Solution Architect, HCL Technologies America / Teradyne

  • Sales Rank: #1360414 in Books
  • Brand: O'Reilly Media
  • Published on: 2009-01-30
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.14" h x .41" w x 7.14" l, .65 pounds
  • Binding: Paperback
  • 158 pages
Features
  • Used Book in Good Condition

About the Author

Originally hailing from Auckland, New Zealand, Ian Molyneaux ended up in IT purely by chance after applying for an interesting looking job advertised as "junior computer operator" in the mid '70s. The rest is history, 30 years later I've held many roles in IT, although I've shied away from anything management related as I'm a techie at heart. His current role is EMEA SME (Subject Matter Expert) for Application Performance Assurance at Compuware. Presently residing in Buckinghamshire, U.K. with wife Sarah, daughter Sasha, and two cats, and trying to get used to the idea of turning 49!

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9 of 9 people found the following review helpful.
Good Primer, Lacks Depth
By OnceMore
This well-written primer provides just enough information to help one get started with automated performance testing. It outlines several recommended practices to automating performance testing (e.g., user activity recording, deploying software monitors, etc) and describes how some of them were put to use in two case studies and how they helped in root cause analyses. It discusses desirable capabilities to look for in performance testing tools and only briefly mentions special considerations for technologically complex applications such as those that use AJAX, SAP, or Citrix, for example. A more in-depth discussion of those considerations and how to address them would have been really useful. Although information on select tool vendors and the type of tool offerings they provide is included, there is no additional description of any of the tools' capabilities or qualities (for this, the reader has to visit the provided vendor's website). Finally, most of the sample scenarios discussed in the book pertain to performance testing in Windows environments; while this won't matter to most readers because the principles discussed are equally applicable to other OS environments, this may matter to some readers who do not work with Windows environments at all.

6 of 7 people found the following review helpful.
Good Overview For Managers
By Philip R. Heath
As I've mentioned in my reviews of Effective Software Testing: 50 Specific Ways to Improve Your Testing and Implementing Automated Software Testing: How to Save Time and Lower Costs While Raising Quality, I recently became the manager of my company's automated and performance testing team. My background had previously been in application development, and I purchased this book to get an overview to performance testing. For the most part The Art of Application Performance Testing was a good choice. The core of the book is in chapters 2-4 where the author discusses the fundamentals of performance testing, the process of performance testing, and analyzing the results of a performance test. There were times when I didn't exactly follow some Molyneaux's thought process so I didn't get 100% of the material. This meat and potatoes section of the book is also only about 90 pages so it wouldn't have hurt to have a little more explanation. The biggest example of this was the example he gave where he calculated the virtual user numbers for an application that was going to have an increase in concurrent users. The table with the current production numbers and the numbers for the test seemed to drop out of the air with minimal explanation. This surprised me a bit because I rarely have difficulty following technical books. The other issue I had with this book is one that should never happen. A number of the tables and charts used fonts that were too small to be readable. I have 20/20 near vision, and I have never had a problem with a technical book like this. The final consideration I would offer readers is the price in comparison to the size of the book. The chapter material tops out at 114 pages, and I would say that the cover price of the book is probably overpriced by about 30-40%. Perhaps the author thought that the lack of already published material on this subject merited the higher cost.

It may seem that my comments to mesh with the number of starts that I gave the book. In the end the two material issues I had with the book did not keep me from achieving the purpose I set out with when I bought the book. I know have a good understanding of performance testing so it was worth the investment even if I consider it to have been a little higher than necessary. People who do performance testing as their day to day activity will only find a base level of knowledge here. This is not a stopping point if you are looking to build up your performance testing skills. I would almost put this in the "for managers" category.

Overall: B-

2 of 2 people found the following review helpful.
Great reference
By Trisha Davis
Though this book is geared towards Quality Assurance testers, developers can take away a lot from this material. The book explains methodologies at a high level and remains vendor-agnostic which is nice, but the context always seems to hover around Windows. If it were not for the specific case studies (which seem like they are from the author's personal experience) I would have to say this book would be more on the boring side.

The author did a great job of "teaching a man to fish" instead of "giving a man a fish". For example, in chapter 2, instead of simply giving a list of tools and telling readers to try them, the author goes into details about what to look for in a performance testing tool and how to choose one based on the scenario.

I would recommend this text to anyone who is new to testing as a great introduction, but I would suspect that experienced testers would also gain some insight from it as well.

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Sunday, September 26, 2010

[S614.Ebook] Ebook Green Chemistry: Theory and Practice

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  • Binding: Paperback

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Saturday, September 25, 2010

[Z125.Ebook] Free PDF Entrepreneurial Finance, Third Edition: Finance and Business Strategies for the Serious Entrepreneur, by Steven Rogers, Roza Makonnen

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Entrepreneurial Finance, Third Edition: Finance and Business Strategies for the Serious Entrepreneur, by Steven Rogers, Roza Makonnen

The premier guide to setting up and managing your business’s finances

Whatever business you run or plan to launch, Entrepreneurial Finance provides the essential tools and know-how you need to build a sturdy foundation that will support it for many years to come.

Entrepreneurial Finance, Third Edition, offers potent methods for keeping firm financial control of your enterprise and insightful tips for avoiding the multitude of financial barriers that may block your entrepreneurial dream.

This exciting update covers all the major topics that have made Entrepreneurial Finance the definitive book on the subject--from understanding financial statements and measuring cash flow to making a company profitable, valuing a company, and raising additional debt and equity capital--as well as brand-new, need-to-know information about:

  • Marketing your crowdfunding campaign to finance not only technology companies, but also arts, sciences, biotechnology, and community development organizations
  • Pursuing "intrapreneurship," or the financing of growth within an existing company using a mindset of entrepreneurship
  • The "Entrepreneurship Spectrum," or the many ways to pursue your dreams of running your own company
  • Discovering sources of debt and equity capital for the fast-growing millions of women and minority business owners

Entrepreneurial Finance clearly explains the inescapable rules of timeless financial and business principles by using real-world examples and in-depth case studies. It features expert coverage of phantom stock, options, and ratio analysis used for businesses small and large.

Packed with powerful financial and business techniques you absolutely need for success today, Entrepreneurial Finance provides the essential tools for building and maintaining steady profitability and business longevity in the most difficult economy in generations.

The Definitive Finance Guide for Entrepreneurs

Entrepreneurial Finance is a complete, one-stop resource that provides the information and strategies you need to ensure your business gets up and running--and stays up and running.

The successful founder of several companies and one of today's top entrepreneurship educators, Steven Rogers teaches you all the best practices for financially setting up and managing a business. You'll learn everything you need to know about:

  • Business plans -- What they are, what they can do, how to prepare them
  • Financial statements -- How to develop them, how to analyze them
  • Money -- Where and how to find it, techniques for maintaining positive cash flow

This new edition brings you fully up to date with important new information on what to do and what to avoid when it comes to crowdsourcing, "intrapreneurship," and debtand equity capital, and it provides case studies of companies that were successfully launched during recessions.

Working for yourself will be the toughest job you ever have, but Entrepreneurial Finance makes it easier by giving you a single resource packed with the latest research and step-by-step guidelines for what must be done, how to do it, and what to do when things go wrong.

  • Sales Rank: #99583 in Books
  • Published on: 2014-04-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.10" h x 1.30" w x 6.40" l, 1.25 pounds
  • Binding: Hardcover
  • 352 pages

About the Author

STEVEN ROGERS is senior lecturer at Harvard Business School, his alma mater, where he teaches finance, each year, to hundreds of worldwide high-growth entrepreneurs, business owners, and corporate leaders. He was previously the Gordon and Llura Gund Family Distinguished Professor at Kellogg, where he was the most decorated professor in the school's history. He was selected Professor of the Year a record two times in the MBA program and 26 times in the Executive MBA program. He is a recipient of the "Entrepreneur of the Year Award" by Ernst and Young.

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7 of 7 people found the following review helpful.
Powerful Concepts Made Easy to Understand
By Geralyn
As an entrepreneur, this book summarized for me the important concepts of finance and financial strategy in a way that is easily digestible. This is no easy task because I've read a few finance books over the years and honestly, this has been the most useful and practical one I've read thus far. So whether you're looking for a refresher on financial concepts you've already learned or for book that will teach you about new ones, this is definitely a great read.

5 of 6 people found the following review helpful.
The single best book on finance I have ever read
By Phillip C. Hoopes
The single best book on finance I have ever read. Steven Rogers, Professor of Entrepreneurship at Kellogg, is brilliant. I took a course from him during my MBA program at Northwestern and it was by far my favorite. This update on his first addition is excellent.

0 of 0 people found the following review helpful.
Great price
By andria
Needed it for school. Great price, great read

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Friday, September 24, 2010

[Q218.Ebook] Free PDF Neuroleadership: A Journey Through the Brain for Business Leaders (Management for Professionals)

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  • Published on: 1600
  • Binding: Hardcover

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Saturday, September 18, 2010

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The Star of Bethlehem : The Legacy of the Magi, by Michael R. Molnar

Could the $50 purchase of an ancient coin by a Rutgers astronomer have unlocked the mystery of the Christmas Star? For years, scientists have looked, with little success, to astronomical records for an explanation of the magical star that guided the Magi to Christ’s manger. Intrigued by the image he found on the latest addition to his coin collection, Michael Molnar thought there might be more to learn by looking, instead, at the teachings of ancient astrologers.

Molnar argues in his book that the Star of Bethlehem was not a star at all, but rather a regal portent centering around the planet Jupiter that was eclipsed by the moon. He bases this theory on the actual beliefs of astrologers, such as the Magi, who lived around the time of Christ. Molnar found some intriguing clues to the mystery while researching the meaning of astrological symbols he found an ancient coin, which bore the image of Aries looking back at a star. He found that Aries was a symbol of Judea at the time, and that ancient astrologers believed that a new king would be born when the moon passed in front of Jupiter. Molnar wondered, could the coin have been issued as a response to the Great Messianic Portent, the Star of Bethlehem?

To match the story of the appearance of the Christmas star, Molnar also knew the event had to happen when Jupiter was “in the east.” Using these criteria and a computer program, he was able to chart an eclipse of Jupiter in Aries on April 17, 6 B.C., a day when Jupiter was precisely “in the east,” which confirmed his theory. Moreover, he found that a Roman astrologer described the conditions of that day as fitting the birth of a “divine and immortal” person.

According to Harvard University Professor Owen Gingerich, “this is the most original and important contribution of the entire 20th century” about the Magi’s star. Using clues from astronomy, astrology, and history, Molnar has created a provocative, fascinating theory on the Christmas Star. He weaves together an intriguing scientific detective story which resolves one of the world’s greatest mysteries: The Star of Bethlehem at the birth of Christ.

  • Sales Rank: #1214994 in Books
  • Brand: Brand: Rutgers University Press
  • Published on: 1999-09-01
  • Original language: English
  • Number of items: 1
  • Dimensions: .77" h x 5.88" w x 8.80" l, .91 pounds
  • Binding: Hardcover
  • 208 pages
Features
  • Used Book in Good Condition

From Booklist
Christian scholars have expended considerable ingenuity in providing scientific glosses for the scriptural account of the Star that shone above Bethlehem at the time of Jesus' birth. Astronomer Molnar disputes such explanations precisely because they derive from a modern perspective far removed from the outlook of ancient stargazers, who eagerly scanned the heavens for signs of the Messiah's birth. Ancient texts show conclusively that no portent would have excited greater expectations of a divine birth in Judea than a lunar occultation of Jupiter in the constellation Aries. And because sophisticated computer calculations reveal that such an eclipse did occur on April seventeenth in the year 6 B.C., Molnar fixes this as the celestial event that signaled the Christ child's birth. This assertion does require pushing Christ's birth back two years earlier than the commonly accepted 4 B.C. But evidence gleaned from early Roman and Jewish sources makes an earlier Nativity plausible. The uncanny fit of all the ancient and modern pieces of this puzzle makes for a highly persuasive argument. Bryce Christensen

Review
"Michael Molnar offers the first revolution in Star of Bethlehem research since Kepler's days. Molnar's big advance comes by considering what the Magi themselves would have deemed important. . . . Don't buy any other book on the Star of Bethlehem, because the old astronomical views are guaranteed to be irrelevant. Second, the new astrological paradigm forces the realization that astrology was an important force in historical times so that the disregard of the topic by most historians is blatant chauvinism. Third, the existence of a stunning astrological horoscope for April 17, 6 B.C, announcing the birth of a great king in Judea will now force scholars of religion to reconcile the event with their own beliefs." (Sky & Telescope)

"Mr. Molnar takes a different tack, arguing that [the star of Bethlehem] was not an astronomical event that guided the wise men on their journey, but an astrological one. He may not have the best theory, but he certainly has the best story." (Economist)

"And because sophisticated computer calculations reveal that such an eclipse did occur on April seventeenth in the year 6 B.C., Molnar fixes this as the celestial event that signaled the Christ child's birth. . . . The uncanny fit of all the ancient and modern pieces of this puzzle makes for a highly persuasive argument." (Booklist)

"[The Star] was an alignment of stars and planets that ancient astrologers would have recognized as significant. No portent would have excited greater expectations of a divine birth in Judea . . . than a lunar eclipse of Jupiter (the 'kings' planet) in the constellation Aries. . . . [A] fresh theory providing new scientific support for the biblical story, making the 'star of wonder' a little less of a mystery." (U.S. News and World Report)

"The explanation that appears in Molnar's new book . . . unfolds like a detective story: a clever scientific analysis woven into a cultural and historical fabric. . . . Molnar reports that the Magi considered the planet Jupiter to be the royal star. He argues that their astrological readings predicted that on April 17, 6 B.C. a remarkable alignment would occur when the sun passed into the northern sky, entering the constellation of Aries. Jupiter, Saturn, the sun and moon would appear briefly in close alignment�an event that occurs no more than once a lifetime." (Nation)

"This book has stunning new insight and approach, which finally gives a confident answer to a question that has fascinated all Christians through the ages." (Bradley E. Schaefer Yale University)

"Molnar's The Star of Bethlehem is a fascinating contribution to the immense literature that attempts to come to terms with the Christmas Star represented in Matthew's Gospel. In my opinion, this book is the most original and important contribution of the entire twentieth century on the thorny question of how events recorded there should be interpreted." (Owen Gingerich Harvard Smithsonian Center for Astrophysics)

"In support of an original interpretation of the Star, Molnar has assembled an impressive range of astrological and numismatic data, much of which will be new even to expert readers." (Virginia Trimble author of Visit to a Small Universe)

From the Inside Flap
Could the fifty-dollar purchase of an ancient coin by a Rutgers astronomer have unlocked the mystery of the Christmas star? For two millennia, scientist have searched the heavens in vain for an astronomical explanation of the Star of Bethlehem. Intrigued by the image of a ram looking back at a star that he found on the latest addition to his coin collection, Michael Molnar thought there might be more to learn by looking, instead, at the theories of ancient astrologers.

Aries the ram looking back at the stars, he argues, is connected to astrological beliefs of the Magi, the Three Wise Men, and has much to tell us about this regal portent. At the time of Christ's birth, Aries was a symbol of Judea. Ancient astrologers, such as the Magi, believed that a new king would be born when the moon passed in front of Jupiter-an eclipse that would herald the Messiah's coming. Could the coin have been issued as a response to the Great Messianic Portent, the Star of Bethlehem?

Molnar combined his training in astronomy with his knowledge of astrology and deduced that the Star of Bethlehem could have appeared only when Jupiter was "in the East." Modern-day computer wizardry enabled him to chart an eclipse of Jupiter in Aries on April, 6 B.C. a day when Jupiter was, in fact, in the east, thus confirming his theory. The hypothesis was supported by additional findings as well. A Roman astrologer, he found, had described the conditions of the day as those befitting the birth of a "divine and immortal" person.

Molnar has woven together an intriguing scientific detective story using astronomical, astrological, and historical clues to resolve one of the world's greatest mysteries: What led the Magi to Bethlehem?

Most helpful customer reviews

43 of 44 people found the following review helpful.
A novel approach to a perennial enigma.
By Mark E. Miller
The Star of Bethlehem is a perennially favorite topic for planetarium shows, articles, musings, sermons, and books. What could be left at this late date to say about it? Quite a lot, actually. Enough so that two new books, both titled "The Star of Bethlehem" (How original!) and both copyright 1999 are on my desk as I write.
The story about the Star is found only in the Gospel of Matthew. There are three possibilities: 1) The star was a myth - invented by the writer of Matthew or earlier Christians whom he followed, in order to give Jesus appropriately royal auspices for his birth. 2) The star was a miracle provided by God to guide the Magi, even perhaps visible only to them. 3) The star was a natural astronomical event or events. These three are obviously mutually exclusive and exhaustive. If either of the first two possibilities are correct, there is little more to be said; therefore both of our authors give them short shrift.
Both books cover some of the same material in about the same way. Jesus was *not* born on December 25 of 1 BC as worked out by the Scythian monastic scholar Dionysius Exiguus (Denny the Dwarf) in 525 AD. King Herod, of whom the Magi inquired about the birth, died in 4 BC. For other reasons, the birth is fairly firmly dated to between 6 and 4 BC. If the shepherds were `abiding with their flocks by night', the birth did not take place in December. For various reasons, these authors agree that Spring is more likely.
"The Star of Bethlehem - An Astronomer's View", by Mark Kidger, gives a review of all the various suggestions that have been made over the years, finally settling on a combination of events being the sign: a triple conjunction of Jupiter and Saturn in Pisces (the sign Kidger says is associated with the Jews - more on this later) between May and December of 7 BC, with Mars approaching this pair in February of 6 BC, followed by a near-occultation of Jupiter by the Moon in Pisces in February of 5 BC, and then, possibly a nova in March/April 5 BC, as suggested by some Korean and Chinese records.
I would have found this scenario plausible were it not for the second, and to my mind more interesting, book: "The Star of Bethlehem - The Legacy of the Magi" by Michael R. Molnar. There are two problems, as pointed out by Molnar, with the kinds of solutions reviewed, and those eventually suggested, by Kidger. Firstly, they tend to focus on what we as moderns would find to be visually compelling sights in the heavens. But this neglects the fact that the Magi were certainly *astrologers*, most likely Hellenistic rather than Babylonian in their astrological theories. Most of the events put forward would not have been significant to contemporary astrology. Kidger himself makes this point but does not seem to follow through with a close study of Hellenistic astrology as Molnar has made. Secondly, we have the advantage over the Magi of *knowing*, at least approximately, what the correct time frame is, then sifting through a small number a years to find the most significant events during those years. We have to imagine an ongoing community of astrologers, scanning the skies for generations perhaps, and imagine what would have been absolutely unique over many years, and compelling enough to make them undertake an arduous journey. In this light, Kidger's series of events are not so special.
Molnar made a key discovery, beginning with a study of ancient coins, which often incorporated astrological symbols, that Aries was the constellation contemporary astrologers believed controlled the Levant, of which Judea was a part. The identification of Pisces with the Jews is Medieval and hence anachronistic in this context.
When the Magi say "...we have seen his star in the east...", they would have been referring to the helical rising of a star or planet - that is, when it is newly visible in the morning sky rising ahead of the sun. Jupiter had its heliacal rising on April 17 of 6 BC in Aries. On that same day, the moon occulted Jupiter for the second time in a row (previously on March 20). This would have greatly increased the astrological significance of kingly Jupiter. Molnar covers about half a dozen other astrological portents for this day, involving rulers of the trines, exaltations, attendance, and beneficent planets, that space does not permit me to explain in detail. In terms of astrological import, this day is absolutely unique for hundreds of years, and Molnar makes a strong case, to my mind, that he has indeed found the origin of the curious story in Matthew.
Astronomers tend to be instantly dismissive of anything having to do with astrology, even to the extent of neglecting its proper application to a historical problem such as this one. Astrology, like it or not, is an important part of the history of human thought, and of the history of astronomy itself, which grew out of it. Michael Molnar is to be congratulated for shedding light on this ancient way of thinking.

9 of 9 people found the following review helpful.
Very objective, very well researched.
By R. Boyd
Michael Molnar has produced a superbly researched book. Easy to read and informative, yet with enough technical detail to impress any expert; historical or astrological. Personally I was enthralled by his presentation of the astrological data; the horoscope for the day April 17, 6 B.C.; the actual planetary alignments and the meanings conveyed to astrologers of the time. Totally impressive. I myself do not study astrology, but I would immediately recommend this book to anyone who has,or to anyone who has ever wondered about the biblical story as I have. His research is extremely relevant to our cynical modern age, giving confident and entirely convincing answers to a story which for me always raised questions. His objectivity is impressive; one cannot determine from the writings whether or not the author is himself a religious man. Very well laid out, logically presented, a superb read. Two thumbs way up!

0 of 0 people found the following review helpful.
The Birth of Christ - When it probably happened.
By Raymond Flanigan
A great story- you can even do your own research using this as a base.

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Friday, September 17, 2010

[I562.Ebook] Download Ebook F--k Ivy and Everything Else, by Mark McNairy

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F--k Ivy and Everything Else, by Mark McNairy

The renowned designer’s views on dressing and behaving well: Ivy League meets street, sartorial rules are made and broken in this must-have style guide for traditionalists and hipsters alike, filled with Mark McNairy’s humorous, sometimes snarky, spot-on observations. With a Foreword by Nick Wooster.

Supported by a powerful cult following of dedicated, fashion-forward men around the globe, designer Mark McNairy has risen from an under-the-radar favorite to a driving force in contemporary style. His collection of menswear and footwear, Mark McNairy New Amsterdam, is defined by a strong sense of sartorial history with an eye fixed on the future; a unique style that reflects the designer’s vast knowledge of American and English tailoring tradition and complete dedication to craftsmanship and his insistence upon messing it up a bit.

With McNairy, irreverence rules, and in this definitive book, his fresh take on traditional menswear is displayed in full force. At once a style guide that provides invaluable tips for today’s men, it is also, like his clothing and accessories, a witty riff on the Ivy League look.

Showcasing a mix of vintage fashion and film images that reference traditional menswear and style icons like Steve McQueen and Clint Eastwood; examples of streetwear and McNairy’s clothing; and advertising and pop culture references, F--k Ivy and Everything Else is a visual treat from spread to spread, packed with solid sartorial advice and cheeky humor.

  • Sales Rank: #504052 in Books
  • Published on: 2016-02-16
  • Released on: 2016-02-16
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.30" h x .90" w x 7.30" l, .0 pounds
  • Binding: Hardcover
  • 176 pages

Review
“McNairy prefers to focus his creative efforts on the intersection of new-wave streetwear and traditional menswear—a street crossing where, if it were a real place, McNairy would be mayor.” (Review of McNairy’s spring 2015 menswear show). (Style.com)

“Mark is a rare gem that was found in the sediments of southern soil. He has incredible taste and tone—and he’s a friend.” (Pharrell Williams)

“What makes Mark’s vision work is that he is, at his core, classic. He understands the rules, protocol, and tradition. Then he turns it all on its ear. That, for me, is the hallmark of a genius.” (Nick Wooster)

“I’ve long admired Mark for his subversive take on preppy. He’s one of the few designers who is able to mash up tradition with street references and conceptual ideas successfully.” (Andy Spade)

“...a quick, fun read for anyone wanting a no-B.S. look at men’s style.” (John Zientek, Gear Patrol)

“one of the most authoritative, educational, and gut-splittingly funny books about the do’s and don’ts of men’s style....McNairy is pretty f—king brilliant!” (Jeffrey Feiner, New York Journal of Books)

“Mark McNairy doesn’t care what anyone thinks, and the menswear designer’s devil-may-care attitude is encapsulated masterfully in his newest tome . . . ” (–Zachary Weiss, New York Observer)

“F**k Ivy and Everything Else” is a cheeky guide to men’s style filtered through a hip, crazy-quilt lens.” (Jacob Gallagher, Wall Street Journal)

“... a richly illustrated, easy-to-understand, straightforward style guide for the multi-tasking, attention-deficit-disorder crowd that doesn’t take anything (including itself) too seriously and dispenses wardrobe wisdom the way an older brother...might.” (Adam Tschorn, Los Angeles Times)

“A masterclass in style…how to dress and act like a modern gentleman, illustrated… There’s a lot to learn, which isn’t surprising given McNairy’s status as one of America’s foremost menswear tastemakers.” (--Cillian O'Connor, Fashionbeans.com)

From the Back Cover

The renowned designer’s views on dressing and behaving well: Ivy League meets street, sartorial rules are made and broken in this must-have style guide for traditionalists and hipsters alike, filled with Mark McNairy’s humorous, sometimes snarky, spot-on observations. With a Foreword by Nick Wooster.

Supported by a powerful cult following of dedicated, fashion-forward men around the globe, designer Mark McNairy has risen from an under-the-radar favorite to a driving force in contemporary style. His collection of menswear and footwear, Mark McNairy New Amsterdam, is defined by a strong sense of sartorial history with an eye fixed on the future; a unique style that reflects the designer’s vast knowledge of American and English tailoring tradition and complete dedication to craftsmanship and his insistence upon messing it up a bit.

With McNairy, irreverence rules, and in this definitive book, his fresh take on traditional menswear is displayed in full force. At once a style guide that provides invaluable tips for today’s men, it is also, like his clothing and accessories, a witty riff on the Ivy League look.

Showcasing a mix of vintage fashion and film images that reference traditional menswear and style icons like Steve McQueen and Clint Eastwood; examples of streetwear and McNairy’s clothing; and advertising and pop culture references,�F--k Ivy and Everything Else�is a visual treat from spread to spread, packed with solid sartorial advice and cheeky humor.

About the Author

Mark McNairy is not an accredited designer, nor does he hold an advanced degree in any of the social sciences. He is simply an enthusiastic young man with an abiding love for all God’s creatures. Somehow he has managed to become a globally recognized menswear designer. He is the creative vision behind Mark McNairy New Amsterdam, the creative director for Woolrich Woolen Mills, and the creative director of the Bee Line and BBC Black, both collaborations with Pharrell Williams and Billionaire Boys Club. He has collaborated with brands such as Keds, Timberland, Bass, Adidas, Heineken, and Zippo. The former creative director of J. Press, Mark has been named a Woolmark Prize finalist, GQ’s best new menswear designer in America, and Complex’s man of the year in style. A member of the CFDA, he lives in Los Angeles.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Either you get it or you don't. He's the ...
By Amazon Customer
Either you get it or you don't. He's the first and only get it! Also, he's not McNasty he's actually McNicety!

0 of 0 people found the following review helpful.
If you don't have the time or attention span to ...
By MizzHK
If you don't have the time or attention span to delve deeply into the history of denim or Japanese influence on men's (and women's) fashion, let this be your answer. In his signature sardonic tone, McNairy educates us about the tenets of style. Learn about classic Americana style and how to effortlessly integrate that in your daily style.

Trust me - this book should be on every man's shelf and should be read front to back.

0 of 0 people found the following review helpful.
Easy and fun read
By Ashley Lynn Storer
Easy and fun read. I feel like this is something every dude should read. I love how he points out the pitfalls of fashion so many men fall into by either not caring what they look like or by caring too much. At least for me, this book helped articulate many of my own thoughts about men's fashion and helped feel more confidant about not conforming to many traditional beliefs about maturity and what's considered professional attire.

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Wednesday, September 15, 2010

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Effortless Bento: 300 Japanese Box Lunch RecipesFrom Vertical

Bento books have been some of the more accessible and popular genres coming out of Japan over the last few years, and Effortless Bento is essentially the bento encyclopedia. Filled with hundreds of full-color photos and numerous recipes this is the essential box lunch book.

  • Sales Rank: #11668 in Books
  • Published on: 2014-05-27
  • Released on: 2014-05-27
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.10" h x .50" w x 7.20" l, .85 pounds
  • Binding: Paperback
  • 192 pages

About the Author
One of the longest running publishers for women Shufu-no-Tomo has been releasing craft and fashion magazines and mooks since 1915. With its first publication, the semenal magazine, Shufu-no-Tomo in March 1917 SnT has set the standard for design for women ages 20 to 35 in Japan for generations. SnT currently publishes around 15 magazines and dozens of books each year making them one of the more recognized sources for crafts, cooking and women's fashion in Japan today.

Most helpful customer reviews

145 of 149 people found the following review helpful.
Some experience required.
By Erin Nightwalker
Lots of great recipes. (There's one for deep-fried carrots that comes out tasting like sweet potato. My dad hates cooked carrots and he was eating these like candy.) There are ways to prepare things ahead for bento, what's best made fresh and what can live in the fridge for a while, and many other great tips. Definitely a keeper for the bento library.

My only quibbles (and they are small ones) is that this is not necessarily a beginner's bento cookbook. It expects some previous knowledge of how to cook in a Japanese fashion. (If you are a newbie to this sort of cooking, I highly recommend the youtube channel Cooking With Dog, hosted by a lovely grey poodle. The videos are an excellent way to familiarize yourself with Japanese cooking and their recipes are also delicious.) It is translated from a Japanese magazine, so it will not hold American hands through the very basics. On the other hand, this is a good thing because it doesn't rehash the simplest of recipes over and over and over again. (Rolled Egg Sheets, I'm looking at you.)

67 of 68 people found the following review helpful.
Such a great resource, and so easy to use!
By B. Moss
The book is so easy to use thanks to well-organized recipes that are arranged by suggestions of what and how to pack to compliment colors and flavors. The book has many great suggestions and tips for cooking and packing each recipe. As an American, there are only two things about the book that give me pause, but in Japan they are perfectly normal so I didn't want to take any stars away. First, there is little to no fear of salmonella and many other food-borne bacteria, plus as is evident from the food safety and cleanliness processes that the author recommends over and over in the book, they are big on that so it further cuts down the fear of food poison and other problems with eating an unrefrigerated bento. They typically do not microwave bento items either, making cup noodles or soups with "soup bombs" where they pack the ingredients and use an electric hot water dispenser. Because of this, many bento boxes are not microwave safe. So if food safety and bacteria is a concern in your area of the world, you might want to use ice packs and just take them out an hour or so before you want to eat your lunch. If you need to microwave something, be sure your bento box is approved for it. Also, I try to pack a little less starch (in a typical Japanese-origin bento cookbook, you are recommended that half your container is rice, which is a bit much for me) and fill that space with vegetables, but the proportions are fairly good sizes otherwise. Those things are really preferences, though, and don't take away from how amazing this book is. It truly creates delicious, easy recipes that are a nice break from my typical western-style lunches.

Update: I made the karaage (fried chicken) recipe tonight. I had skipped over it because I have a version I learned years ago that I like, so I went on to try other recipes for things I'd never eaten before. I am sorry I skipped it now, because this version trumps my old one by a mile. It was delicious and so easy. I was a little nervous about the broad bean paste because it smelled like fermented funk stank in a jar. When you cook the chicken, all the funky smell goes away and it just makes the chicken taste extra savory in a great way. I wish I had added a little more. A little goes a long way though. The potato starch made the chicken crisp up really fast, so the pieces cooked in just about two minutes or so for bite-sized chunks.

***Don't be thrown by the recipes calling for cake flour. Other Japanese recipe books I've bought do the same. It means AP flour (wheat flour with no salt or leavening), as opposed to rice flour. It doesn't mean the stuff called cake flour in the US, but you could use that too in a pinch.***

70 of 72 people found the following review helpful.
A Good Addition To Your Bento Library
By JustIMHO
Exhaustive & encyclopedic, this book contains just about everything you need to know about preparing bento lunches. Tips on freezing, thawing, best foods to freeze or refrigerate, how to pack a bento and how to keep it safe. Confusing layout at first but after a second read I see the sense in how it's arranged. Frozen foods first, organized by type of meat (pork, chicken, beef) then refrigerated foods similarly arranged, then sides arranged by color (a bento should include foods that are red, green yellow, etc). Lots of standard recipes, old favorites and some I have never seen before. There is probably something for everyone in this book.

You will not find cute little animal faces or whimsical cut out sandwiches. You will find basic bentos, lots of variety, step by step instructions and color photos on every page.

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Friday, September 10, 2010

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Draw Fabulous Furries!

Furries are so much fun to draw, people have been doing so for thousands of years. By crossing animal traits with human, you can create some fantastic characters with distinct personalities.

The authors of Draw Furries bring you more of the best step-by-step lessons for creating anthropomorphic characters. You'll learn everything from furry anatomy, facial expressions and poses to costumes, coloring and settings! You'll also learn how to create characters that convey the various personalities and spirits of the animals they resemble. Draw More Furries is packed with 20 new furries, "scalies," and mythological creatures with lessons covering everything from drawing mouths and muzzles to paws, feathers and fur. The anthropomorphic creatures you can create with these easy-to-learn lessons are limitless!

But you won't just stop there. Lindsay and Jared take you to the next level by showing you how to build a scene from start to finish. From dinosaur warriors to snow leopard pirates, you'll be drawing all kinds of fun, furry friends in no time!

  • Loaded with more than 50 step-by-step demonstrations for a variety of characters from furries to mythological creatures.
  • Extended demonstration shows how to build a scene from initial concept drawings and character development to a final colored scene.
  • See a variety of different styles of art from guest artists who share their processes for creating lively characters.

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Monday, September 6, 2010

[U795.Ebook] Free Ebook CNS Neurotransmitters and Neuromodulators: Glutamate, by Trevor W. Stone

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CNS Neurotransmitters and Neuromodulators is an indispensable and comprehensive reference for any research worker involved with glutamate in the CNS. An impressive group of well-known authors contribute up-to-date reviews that offer a global picture of the state of research in the area.
The authors cover a wide range of interdisciplinary aspects of the subject, including anatomical, physiological, and biochemical. Topics in this volume range from the localization of synthetic enzymes through electrophysiology, pharmacology, and molecular biology to behavioral importance in learning and memory. No other single volume offers the depth or broad scope of material found here.
In addition to being a definitive reference work, CNS Neurotransmitters and Neuromodulators is the perfect one-step introduction to glutamate in the CNS for undergraduates, postgraduates, or established researchers who want a comprehensive overview text to keep abreast of developments in several areas of neuroscience.

  • Sales Rank: #10618258 in Books
  • Brand: CRC Press
  • Published on: 1995-07-25
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.50" h x 7.50" w x 1.00" l, 2.00 pounds
  • Binding: Hardcover
  • 400 pages
Features
  • Used Book in Good Condition

Review
..."this book admirably achieves its goal of providing a convenient one-stop overview of EAA neurotransmission...highly recommended for the library of any department engaged in neurobiological research." -John W. Farkany, J. Med. Chem., 1996, 39(3)

From the Back Cover
This series of review volumes on CNS Neurotransmitters and Neuromodulators is intended to provide the kind of overview of areas of neuroscience, covering aspects from molecular to behavioral, which should be valuable as reference and background material for anyone working in neuroscience, hopefully encouraging cross-talk between groups in those different areas which will facilitate the making of major advances in knowledge.

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